Stockbroking · Fintech
A full-stack growth engine that scaled new-user acquisition across Malaysia
Meta Ads at scale, LTV:CAC budgeting, a SaaS-style funnel and nationwide roadshows, combined into one predictable acquisition system for a leading brokerage.
01The challenge
M+ Online is one of Malaysia’s most established brokerage platforms, but it needed to scale new-user acquisition in a tough market:
- Rising competition from local brokers and global trading apps
- Expensive financial audiences on Meta and Google
- A long onboarding flow: learn → trial → open account → fund → trade
- Low conversion efficiency from digital-only strategies
- A fragmented brand and acquisition ecosystem
02Growth strategy
A. LTV:CAC framework, Malaysia-optimised
Daily LTV:CAC performance, weekly CAC efficiency, budget tied to profitable segments and cohort-level activation value, so we could scale with confidence.
B. Meta Ads scaling
$1.05M spend (+44.68%), 16.63K trials started (+37.26%), $62.95 cost per trial and 3.87% click-to-trial conversion. That required:
- Deep segmentation: traders, long-term investors, education seekers, students and beginners
- A performance creative system: Bursa updates, hot-stock content, 60-second explainers, platform tutorials, compliance-friendly ads
- Malaysian timing: market open and close windows, weekend education, public-holiday cycles
C. A SaaS-style user journey
- Awareness: Bursa news ads, beginner education, explainer videos, finance-creator collabs
- Consideration: feature breakdowns, walkthroughs, proof-driven retargeting
- Conversion: high-intent landing pages, journey-based retargeting, fast-lane onboarding
- Activation: email/SMS drips, “fund in 30 seconds” guides, analyst market calls
D. Nationwide roadshows
Mall roadshows, university investment clubs, financial-literacy workshops and on-ground demo stations, joined to digital with QR sign-ups and instant retargeting pipelines.
03Outcome
- Massive digital scale: $1.05M in a single period
- 16,630+ Malaysian trials started
- Sustainable CAC through LTV-based budget modelling
- A hybrid online + offline funnel driving high-value accounts
- Stronger activation from Malaysia-tailored education content
- Nationwide lead capture through on-ground activations
ProofResults & gallery
A scalable, predictable new-user acquisition engine combining Meta Ads, LTV:CAC modelling, funnel engineering and nationwide roadshows.
This project was led by Ram Satesh during his time as co-founder of We Lead Sdn Bhd. Figures come from the client’s own ad-platform and store dashboards.
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